Some professional users have expressed concern about the fact that the 5D Mark II offers the same resolution and a more modern processor than the EOS-1Ds Mark III, making the 1Ds Mark III seem a little dated. What are your thoughts on the relative positioning of the two products?

“That’s a very good question. The 5D Mark II we’re positioning as the very highest product in our high-end enthusiast range. The EOS 1Ds Mark III, by comparison, offers robust durability and long shutter life as the most important features for use in harsh studio conditions, we believe. However when it comes to image quality itself; because of the constant digital technology developments in this industry, it’s always the latest camera that is best. So things like ISO expansion range and dynamic range are in a sense better in the 5D Mark II.”